Network Marketing Today: Justin Bieber's 'Never Say Never' Trailer Sends Inspiring Message

Wednesday, October 27, 2010

Justin Bieber's 'Never Say Never' Trailer Sends Inspiring Message

Bieber premieres the clip, which blends concert footage with home videos, at his Los Angeles show.
By Matt Elias

"Never Say Never" poster
Photo: Paramount

LOS ANGELES — In what was already a night full of surprises, Justin Bieber upped the ante at his Los Angeles tour stop by surprising the capacity crowd with the premiere of the trailer for his upcoming 3-D film, "Never Say Never."

After guest appearances by Usher and Sean Kingston, Bieber took time halfway into the show to make an announcement at the Staples Center.

"I don't know if I'm getting enough love tonight; it's gotta be louder — come on, guys!" The entire arena answered his call with a thunderous eruption of screams.

Satisfied with the reaction, the 16-year-old pop star continued by recalling the doubters in his life, those who said he'd never win a VMA or that he'd never get his own movie.

"I might get in trouble for this, L.A.," he said. "I got a special treat for you guys!" Then Bieber announced that he was going to debut the trailer as a thank-you to his fans.

With the lights dim, three large screens above the stage began playing the trailer, which first shows Justin as a toddler, banging an elaborate drum beat on a kitchen chair. A series of home movie clips chronicle his rise to fame — singing, playing keyboard, and strumming an acoustic guitar. Just 30 seconds in, it was almost impossible to hear the trailer over the fans' loud screams.

The preview follows with an explosion of eye-popping visuals from various concerts — sweeping camera moves that create an epic feeling. But what the trailer shows is that "Never Say Never" is more than a concert film. It takes you beyond the stage and shows his everyday life, and the famous people who helped him along the way. Most of all, the focus seems to be on the fans. There are chants of "Justin" in the background and firsthand accounts of the fans' devotion.

The trailer ends with Bieber giving words of encouragement to an audience.

"There's gonna be times where people tell you that you can't live your dreams," Bieber says. "This is what I tell them: Never say never!"

"Every step, everyone's always said, 'No, no, no, no,' " director Jon Chu told MTV News last week. "And he's always said, 'Yes, yes, yes.' And that sort of 'never say never' idea is conveyed in the trailer."

As loud as the Staples Center was at the beginning of the trailer, they raised the volume even more as it finished. Immediately following, Bieber broke into the film's title song, "Never Say Never," with the help of Jaden Smith.

And while the L.A. crowd only experienced the trailer in 2-D, you can experience the film in all its 3-D greatness when it opens Valentine's weekend, February 2011.

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